Ребрендинг магазина космических товаров «Марс»
Исходный проект
Сувенирный магазин космических товаров при будущем музее Ангара с бураном в Байконуре.
Интерьер магазина «Марс» имитирует безжизненную планету, на которую попадают посетители, войдя в космический шлюз. Пройдя сквозь него, вы попадаете на Марс. Пустынную планету, словно заброшенную самой жизнью. Здесь есть скафандры в капсулах, грунт с луны в эксклюзивных коробочках, ракеты и иные космические товары.
Проект магазина «Марс»
Исходный проект: рендеры 1 этажа магазина
Генерация визуализаций интерьера
Промт: A red neon light illuminates the interior of an air tank with multiple buttons and round windows. A white fabric sheet is stretched over it, and several glass spheres of different shapes stand on top of the bed. The whole scene has the appearance of being made from plasticine, and the lighting casts shadows around the room, creating a mysterious atmosphere. The overall mood evokes a feeling of calmness and tranquility, with a color palette that includes shades of dark gray and soft pink. --ar 128:85
Генерация изображения Midjourney
Промт: Realistic interior design of a space goods store. A red room in the center of which is a light red installation with several small tables on which various objects can be placed. Each table has one model of a space station in the center and is surrounded by other models, such as spaceships, aliens or human figures. On the left is a space gateway with several portholes. On the right along the wall is a shelf with space goods under small domes. The walls have large windows through which you can see stars and galaxies. In some places there will also be various futuristic tools. The whole scene has the appearance of being made from plasticine, and the lighting casts shadows around the room, creating a mysterious atmosphere. The overall mood evokes a feeling of calmness and tranquility, with a color palette that includes shades of dark gray and soft pink. Сorona render --ar 20:13
Генерация изображения Midjourney
Промт: Realistic interior design of a space goods store. A red room in the center of which is a light red installation with several small tables on which various objects can be placed. Each table has one model of a space station in the center and is surrounded by other models, such as spaceships, aliens or human figures. On the left is a space gateway with several portholes. A red neon light illuminates the interior of an air tank with multiple buttons and round windows. A white fabric sheet is stretched over it. On the right along the wall is a shelf with space goods under several glass spheres of different shapes. The walls have large windows through which you can see stars and galaxies. In some places there will also be various futuristic tools. The whole scene has the appearance of being made from plasticine, and the lighting casts shadows around the room, creating a mysterious atmosphere. The overall mood evokes a feeling of calmness and tranquility, with a color palette that includes shades of dark gray and soft pink. Сorona render --ar 20:13
Генерация изображения Midjourney
Промт: Realistic interior design of a space goods store. A small red room with a glowing curved screen-wall. On the screen is an orange-pink landscape of Mars. In front of the screen are lunar craters-tables. On them are boxes — space goods. The walls are rounded. The walls and ceiling are dark red. Corona render --ar 20:13
Генерация изображения Midjourney
Айдентика
Сперва я загрузила визуализации магазина в Abode color, чтобы определить палитру цветов, подходящую для дальнейшей работой над айдентикой.
Цветовая палитра, созданная в Adobe color
Затем я перешла в Midjourney, чтобы сделать логотип.
Промт: A simple, elegant logo design featuring the word «Mars» in an illustrated circular style on a faded background. The font is bold and white against a dark orange backdrop, creating contrast that emphasizes its simplicity while maintaining visual appeal. This graphic representation of 'Mars' creates an iconic look with clean lines and modern aesthetics. It symbolizes space exploration or futuristic themes, making it suitable for branding, packaging, or social media marketing. --ar 25:18
Поиск логотипа в Midjourney
Midjourney не справлялся с задачей, и получался скорее постер, чем минималистичный логотип.
Затем я перешла в leonardo, чтобы сгенерировать нужное изображение.
Промт: logo for a space goods store. The logo depicts a minimalist space gateway. Warm shades, colors orange, cream, red. The name «Mars» is written under the logo. The style is a sketch sketch in watercolor. Style of Galina Balashova. The background is white and beige.
Логотип, сгенерированный при помощи leonardo.ai
Промт: space store magazine cover with flat colors, minimalist design of the series «Uflag», calm colors, with white space around the photo of the spaceship, the text says «space store Mars», at the bottom of the poster in small font the information about the store is written, art deco posters, grainy film filter, high contrast, natural light, golden hour, color correction, light leaks, light halos, LUT, 35 mm film footage, retro
Обложки к журналам, сгенерированные в leonardo.ai
Обложки к журналам, сгенерированные в leonardo.ai
Промт: A large blank billboard in the middle of an empty field surrounded by nature and grass, grey sky, industrial brutalist architecture, minimalist concrete panels, raw concrete textures and enough space at the top for the text «Space goods store. Mars». The billboard shows an advertisement for a space goods store. The billboard is made in sand tones with the addition of orange. The word «Mars» on the billboard is easy to read. There are drawings of spaceships, spacesuits on the billboard. The image is photorealistic and hyperrealistic, shot with a Canon EOS R5 camera with professional color correction, soft shadows, low contrast and clean, sharp focus in a high-resolution photo. --ar 3:2
Leonardo оказался неспособным для создания реалистичного изображения билборда, поэтому я перешла в Midjourney.
Билборды, сгенерированные в Midjourney
Использованные сервисы
— Adobe color (https://color.adobe.com/ru/create/color-wheel) — Midjourney (https://www.midjourney.com/home) — Leonardo.Ai (https://leonardo.ai/)
