Original size 2480x3500

Atma — A Pack for Pleasure

Longread translated automatically
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Atma is a brand of grace inspired by the vedic astrology of Jyotish. According to her teachings, certain fragrances can harmonise the influence of planets in a human map.

Original size 4176x2113
Original size 4176x2113

In India’s astrology, nine celestial bodies are made out — the graves that affect human life. A package was created for each sin.

The main problem with packages for flavours is their short-lived. Most packages are made of paperboard, so they are easily deformed when transported and used. The solution was to make a triangular box of pins, which can be opened and closed many times.

Original size 3406x2113

The package consists of three elements: the external packaging, the inner filling and the liner, which protects the products during transport.

Original size 4176x2349

The liner inside the package may be used as a stand or removed to make it easier to pull out the aromappals.

Original size 3757x2658
Atma — A Pack for Pleasure
Project created at 06.02.2026