Rethinking the Potanine Foundation’s New Aidenics
In 2025, the Potanina Charity Foundation rebranded: in graphic style, there was more emotion, a humanitarian and philanthropy mission, while maintaining systemic and professionality based on logo forms. We created an understandable emotional metaphor.
The foundation, like a spring, is giving impetus to new and interesting projects.
The main style spring consists of the Fund ' s areas of work
Social media posts series
The spring adapts to a specific medium and meaning. Here it symbolizes the path to greater accomplishments
In the posters, the graphical image reveals the foundation’s core values
1. Support and altruism 2. Activity and dynamics 3. Growth and development
Graphic image is easily adapted to each area in which the Fund develops
4 activities of the Potanine Foundation
Registration desk in the colours of the «Efficient Philanthropy» sector
