Burger as Performance
Burger Heroes × design school strategy
Objective: Show that creating a burger is not just food, but a real show full of creativity, experiments, and team work. Through collaboration, we combine the performativity of food and the performativity of design. ♪ creative idea: We show that behind the burger is a team of heroes, all of whom are masters. They come to the School of Design (the digital tent) with a new number: the blue burger is weird, bold, brave, like the best designer ideas. You can only see the result. But there’s a whole process behind it.
Story of characters
♪ Madame Strogy, but fair boss and invisible conductor of the whole show ♪ As long as the others shine in the arena, she is behind the scenes, managing logistics, finance, and strategy. Its performance is an impeccably organized mechanism where there is no room for error. ♪ Maestro the silent alchemist and the illusionist of the kitchen who does magic on the grill ♪ For him, a blue burger is a major trick designed to surprise the audience and prove that the impossible can be tasty. His hands create a performance that you taste. ♪ Finth the Chief Acrobat whose manage is a sales area ♪ It turns every order into an exciting show, with acrobatic skill juggling trays, words, and charm. She doesn’t sell food, she gives the audience a ticket to the show.
Visualization
